Wrangler® to Auction a Custom Belt Buckle to Support the Next Generation of Cowboys and Cowgirls

All proceeds generated from the diamond-encrusted centerpiece will benefit non-profit organizations focused on cultivating youth participation in the western lifestyle and sport of rodeo.

GREENSBORO, NC, November 15, 2022–(BUSINESS WIRE)–Denim world icon Wrangler® today announced the digital auction of a unique handcrafted belt buckle by the legendary buckle and jewelry company Montana Silversmiths®which costs over $40,000 to celebrate the brand’s diamond anniversary. Cowboy will donate 100% of all proceeds to the Western Sports Foundation and Lead Changes, two independent, non-profit organizations dedicated to preserving and promoting the western way of life.

This press release is multimedia. See the full version here: https://www.businesswire.com/news/home/20221115005114/en/

Global denim icon, Wrangler®, today announced the digital auction of a one-of-a-kind handcrafted belt buckle by legendary buckle and jewelry company Montana Silversmiths®, costing over $40,000. $ to celebrate the brand’s diamond anniversary. (Photo: BusinessWire)

Cowboy has been inspired by the code of the west since its inception in 1947, and we couldn’t be more excited to honor our roots by working to preserve the culture and heritage of the great cowboy American,” said Allen Montgomery, vice president of western and workwear – Cowboy. “We couldn’t think of a better final for our 75e anniversary than working with two incredible organizations dedicated to empowering youth by embracing the power of the Cowboy Spirit. »

Celebrating the beauty and originality of the loop and the legends that represent the spirit of the west, a ‘Hands of Cowboy“photo series on @cowboy and @wrangler network social media will spotlight the Loop’s tour across the United States to meet iconic brand ambassadors past and present, including Cody Johnson, JB Mauney, Leon Bridges and more.

With Cowboy celebrating 75 years, bidding today starts at $7,500 for the 6.34-carat earring adorned with 75 diamonds, yellow gold, blue topaz and sterling silver accents. Facilitated by WSMAuctioneers.com, a leading digital auction platform, the sale will support the missions of the selected charities, with proceeds split equally between the two.

For the Western Sports Foundation and Lead Changes, in-person training events and camps play an important role in connecting young people to western values ​​and way of life. Proceeds from this charity auction will help facilitate those touchpoints and continue to cultivate well-rounded cowboys and cowgirls for the future.

The auction will be live until December 30, 2022 at 5 p.m. and the winner will be announced in January 2023. To learn more about the Cowboy 75th Anniversary Diamond Belt Buckle, visit WSM.com and wrangler network.com.

About Wrangler®

Wrangler®, from Kontoor Brands (NYSE: KTB), has been an icon of authentic American style for 75 years. With a rich heritage rooted in the western way of life, Cowboy is committed to superior quality and timeless design. Its collections for men, women and children look good and feel good, inspiring everyone who wears them to be strong and ready for everyday life. Cowboy is available in retail stores worldwide, including Fort Worth and Greensboro flagship stores, department stores, mass market retailers, specialty stores, top western and online OEMs. For more information, visit Cowboy.com.

About the Western Sports Foundation

Western Sports Foundation is a non-profit organization dedicated to improving the overall success of Western sports by advancing the health and well-being of athletes by providing life support resources and financial guidance. By training rodeo athletes in life skills, financial acumen, and physical and mental fitness, the Western Sports Foundation aims to prepare athletes for life beyond competition.

About Track Changes

Lead Changes is committed to using horseback riding as a tool to equip young people with leadership skills, confidence and integrity. Led by world-renowned rider, Chris Cox, the organization cultivates young cowboys and cowgirls by teaching them how to ride and use the horse to develop leadership skills from an early age. Educational programs within the organization are designed to enrich the lives of young people across the country and create strong and responsible future leaders.

See the source version on businesswire.com: https://www.businesswire.com/news/home/20221115005114/en/


Kaitlyn DeSimone
[email protected]

Sarah C. Figueiredo