What’s so special about Cartier eyewear?

Cartier! Who has not heard of this famous surname in the civilized world? The surname, which is a global brand, is an instant association of luxury, design, quality, high class. In the pantheon of jewelers, the best of the best, perhaps the strongest star in the heavens of elegant jewelry. Tiffany & co., Bulgari, Van Cleef & Arples, Harry Winston… are all names of eternal rivals, but also lovers of the Cartier brand and its exceptional pieces of jewelry, watches, glasses.

Amazing tradition and history

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Today, the Cartier company is engaged in the design, manufacture and distribution of jewelry, watches and eyewear worldwide. Each metropolis has a Cartier boutique.
Creation of Cartier Louis-Francois Cartier in 1847 in Paris, taking over a small jewelry store from his teacher. It became a family business, his son Alfred got involved, but actually the grandchildren Louis, Pierre and Jacques started it, expanded the business and launched the family name and established it as a brand. .

There is a long history and tradition of this glamorous jewelry house. From Napoleon III’s wife, Eugénie, who happened to notice beautiful and original jewelry in a small shop and thus introduced the name of Cartier and high society, and through the British nobility of the time of Edward VII, who has nothing but the deepest admiration, respect and praise for Cartier production.

Offices were opened in London in 1906, the business grew at an incredible rate and its volume increased day by day. A connection was established with the British Royal Family, and this cooperation continues to this day, and some of the most valuable jewellery, watches and eyewear are currently in the British Royal Treasury.

Today, Cartier has approximately 200 stores, salons, boutiques around the world, in 125 countries. The most famous stores are in Paris, located in the famous rue de la Paix, in London and of course in New York.


The French and their approach to jewelry making, style, charm, quality, innovation… brought new trends, both in design and high aesthetics and in functionality. Despite wars, revolutions, crises and troubles, the incredible French aesthetic spirit has been maintained and imposed itself durably.

Cartier first introduced geometric shapes as early as 1907, inspired by Egypt and the Middle East. Then there is the innovative Tutti frutti collection, inspired by Persia. The famous pink flamingo, made for the Duchess of Windsor, is a panther brooch in sapphires and diamonds. the legendary LOVE bracelet from 1969 is also unmissable, which, in addition to being made of precious metals and precious stones, also has curiosities. It is sold in pairs with a screwdriver and twists, which the couple in love attach to each other, as a symbol of unbreakable love. Even today this bracelet is produced and sold, so popular, slightly modified in terms of design, but conceptually still the same.

High-end glasses

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The Cartier Corporation has never been behind in anything. On the contrary. Ever-present flame of innovation, introduction and design of new products. The philosophy of constant research and progress has been reflected in their production and design of top quality eyewear.

Today, their glasses, both Cartier optical glasses and Cartier sunglasses, are also sold, treated as a kind of work of art. Diverse in design, but of exceptional quality, a wide range of prices, even up to several thousand dollars, it is an inviolable status symbol, the embodiment of luxury, wealth and quality.

Keeping up with fashion trends, but mostly sticking to precious metal products, such as white, yellow, rose gold, and platinum, then premium glass, photo gray, or other types, provide a crisp view and beneficial effects on the eyes. There are also less expensive frames in titanium, wood, horn. Mass and cheaper production is recognized as an imperative today and by Cartier managers and strategists. A modern approach to production and marketing, cheaper materials, better prices are included in the commercial policy of Cartier Corporation.

It should be noted that Cartier glasses are a high-end product, high class in every way. Extremely detailed and precisely manufactured, from top quality materials, a fantastic design, where even the most demanding customer can find his model. The diamonds inserted into the setting are placed by the best jewelers in the world, working under the most modern microscopes. Their functionality is at an incredible level, they are light and comfortable to wear. Their production is accompanied by the smallest details, including specialized equipment. Luxurious cases, in all shapes, colors and materials, with the recognizable Cartier logo engraved in gold, then quality cleaning tissues, this is the equipment you will have if you opt for Cartier glasses.


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In addition to glasses and jewelry, as primary products, Cartier introduces the production and manufacture of watches. Needless to say, the best experts have designed the mechanisms of Cartier watches. With a perfect mechanism, made of precious metals, the design is superior, diversified and unusual, the whole thing is adorned with precious stones and stands in the front row, side by side with watchmakers. Cartier, Rolex, Filip Patek, Omega. Every businessman, aristocrat or successor, has at least one in his collection.


Since Cartier glasses and Cartier products in general are high-end and exclusive, which implies a high price, their counterfeits of various types have also appeared in the market. With bad cheap copies, everything is clear and no one will rush to buy them, believing that they are real. Jewelry is hard to counterfeit, but glasses are easier to counterfeit, especially in the seasoned world of copycats. There are also big companies that are very adept at making copies, using good materials.

You have to pay attention to the glass, the details, the frame, the flexible hinge, the logo… all of these, if you look closely, must be perfect. That is why it is better to buy glasses or whatever you want from official Cartier stores or from an authorized dealer. Even coming there is not uncommon. You often have to make an appointment and then come, to be able to take a tour, try and ask the seller about everything that interests you. In an ordinary store you will receive an invoice, a guarantee and you will know that you have purchased an original product.

You can check the offer from an authorized seller at https://pretavoir.us/collections/lunettes-cartier and then you will know the difference between authorized stores and those that sell counterfeits.


World famous brand products, whatever they are, are not known by chance. Each of these products, the names printed on them, guarantee the quality of manufacture, materials and design. When you decide to buy such valuable things, you will be sure to get the best. For this reason, it is advisable to stick to the life philosophy that buying quality, tested and more expensive stuff is always a better decision than buying a bunch of cheap stuff.

Sarah C. Figueiredo