United Perfumes expands its home fragrance portfolio with Italian Ginori 1735

The London-based distributor has expanded its international portfolio by signing a new distribution agreement with Ginori 1735, to support the launch of La Compania Di Caterina (aka LCDC)the brand’s first home fragrance collection.

A member of the Kering group since 2013, Ginori 1735 has been the expression of Italian excellence in pure porcelain for almost three centuries. With the new LCDC collection, the company is expanding into the home fragrance market with scented candles designed in a range of sizes and colors, as well as incense burners and room diffusers. The refillable and scented decorative objects from the “La Compagnia Di Caterina” collection are all handmade in the Ginori 1735 artistic workshops in Sesto Fiorentino, near Florence, in Tuscany, while the the fragrances were developed by Jean Niela perfume house based in Grasse, France.

The collection was designed by internationally renowned designer Luca Nichetto. Using faces of statues taken from the Ginori 1735 archives, Nichetto gives them a modern reinterpretation – inspired by the colorful masks of “Lucha Libre” and the illustrations of Jean-Paul Goude. “By combining classicism with colors, straight and rigorous lines, the newly composed sculptures acquire a mysterious, almost totemic dimension,said United Perfumes in a statement.

As a distributor and licensee specializing in luxury home fragrances and home fragrances, United Perfumes is one of the major players in the home fragrance and fragrance markets. Founded by Christopher Yu and Laurent Delafon in 2007, the company is well known for successfully developing and expanding Cire Trudon’s presence in the UK market and bringing Fornasetti’s home fragrance collection to a global audience.

Working with Ginori 1735 is a logical next step for United Perfumes, as we always aim to bring the next progression in the world of home fragrances to market. The marriage of artistic craftsmanship, the flawless creative vision of Luca Nichetto and the rechargeable element of the range make La Compania Di Caterina a unique and sophisticated offer that we place with the best retailers in our network,commented Laurent Delafon.

United Perfumes is both licensee and distributor working on a portfolio of global luxury lifestyle brands in the home fragrance and fragrance categories. Over time, the way United Perfumes approaches and connects with brands has evolved. “With the new LCDC collection, we worked with the production and commercial teams at Ginori 1735, as well as Luca himself in a more editorial and advisory capacity, which helped define the final range of the collection you see today. today,added Christopher Yu.

With a global distribution network covering 55 countries, United Perfumes works with the world’s most recognized luxury retailers, including department stores, e-tailers, independent boutiques, concept stores, perfumeries and interior design showrooms. Following its acclaimed preview at Salone del Mobile in September 2021, the Ginori 1735 LCDC collection is rolling out to a select network of key international retailers worldwide (including Harrod’s, Bergdorf Goodman, the Beast, SKP, Lane Crawford, Shinsegae International) .

Sarah C. Figueiredo