The world’s most popular perfumes and celebrity perfumes

Hey Discount unveiled the world’s most loved fragrances based on Google search data and social media figures.


Most Popular Fragrances

Baccarat Rouge 540 holds the top spot, with over 100 million views on TikTok and a total flavor score of 9.52. The fragrance, with notes of amber and blood orange, also has just under six million searches on Google and just over 200,000 posts on Instagram.

In second place in the ranking, Sauvage, by Dior, is known as one of the sexiest perfumes in the world. Sauvage earned an overall rating of 9.25 and was the most viewed cologne on TikTok and Google (but lagged on Insta).

Chanel n°5, Coco Chanel’s first perfume, takes third place, with a score of 8.85 and 30 million views on TikTok.

See the full results below:


Most Popular Celebrity Perfumes

The study also looked at the world’s favorite celebrity perfumes, revealing that Ariana Grande’s fragrance line is the most popular, with 4.4 million annual searches.

Billie Eilish, who only released her first fragrance in 2021, came in second, with over a million searches. Rihanna follows with over 800,000 annual searches.

See the full results below:


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Sarah C. Figueiredo