The long-lasting fragrances that will make your fragrance wardrobe greener

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The Ingredient List – Breaking down the what, where and why of natural and eco-friendly beauty.

While fragrance has always remained one of the most considered investments in our beauty routines, its role in our overall sustainability efforts can sometimes be overlooked. After all, how unbearable can perfume really be?

In terms of packaging, perfume already had the upper hand (when was the last time you saw perfume in a plastic bottle?) over its cosmetic and skincare counterparts. But what about the things that go into it?

“There are no clear industry standards for ethical products, so it’s important that you choose brands that have clear and transparent policies and certifications,” says Michelle Feeney, founder of Floral Street. ‘Dive into the context of the companies they buy from – who owns them and what is their approach to sustainability? Really understand the terminology they use and make sure they can back up what they say.

Consider the 5 Rs when doing your research: rethink, reduce, reuse, reuse, recycle. “You have to consider the whole life cycle responsible and every element that goes into every fragrance,” Feeney continues. “Sustainable raw materials and their processing and harvesting, recyclable packaging, responsible manufacturing methods and the entire supply chain.”

A common misconception about supposedly sustainable fragrances that Feeney points out is that “natural” ingredients are often associated with being environmentally friendly. “Natural products are not necessarily sustainable and they are often more allergenic. A perfume should contain a combination of natural and synthetic ingredients,” she explains.

“Synthetics are created in a lab, do not include animal-derived materials, and no animals were harmed in the process of creating a fragrance. Not only are they cruelty-free alternatives, but they can also be more environmentally friendly We shouldn’t take too much from nature, because the ingredients can be overused or, even worse, become non-existent.

To make your journey to owning a sustainable fragrance wardrobe a little easier, we’ve rounded up some of the best eco-friendly fragrances available.

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1

Avant Garden Galbanum & Rain Eau de Parfum

Clean Reserve is committed to indoor sustainability. Their partnerships help support small farming communities who harvest their ingredients ethically (without unbalancing the natural ecosystem) and their packaging is as environmentally friendly as possible, from their 100% recycled box to their wooden cap.

2

Sunflower Pop Eau De Parfum

Floral Street was born out of Feeney’s passion for creating a more sustainable beauty landscape after identifying a gap in the market for a range of truly eco-friendly, affordable and exciting fragrances.

“We reduce perfume use by having a high perfume oil of 20%, our packaging is recyclable, you can reuse our beautiful glass bottles by refilling them in our Covent Garden and our biodegradable pulp perfume carton has been recognized like an eco-hero.”

Their latest fragrance, Sunflower Pop, is an olfactory and artistic collaboration with the Van Gogh Museum. Bright citrus notes of tangerine and sparkling bergamot alongside sweet bellini, and as with all their scents, it’s housed in a one-bottle masterpiece that will turn your dressing table into a MoMa.

3

Sandalwood 33 Eau De Parfum

Not only does its fan base of celebrities and beauty editors cement Le Labo as one of the coolest contemporary fragrance houses, but it also holds some very strong sustainability credentials. The brand has taken a holistic approach to making their packaging as eco-friendly as possible (recyclable or fully recycled), and their ingredients feel good too. Plus, you can take your empty bottle back to the store to refill it and get a discount for your moral shopping habits.

4

forest lungs

The Nue Co believes in an interconnected physical, social and environmental ecosystem, so preserving the well-being of our planet is central to their philosophy. Forest Lungs, the brand’s latest innovative scent, features cedarwood oil created from sawdust waste from a sustainable recycling program in Morocco. Additionally, the company has an in-house recycling program that allows for the return of the 2% of its packaging (i.e. pumps and springs) that is not easily recyclable back home.

5

Anger

Recycled fragrances are the new trend disrupting the sustainable fragrance arena by taking one man’s trash and turning it into treasure. Boy Smells Tantrum is an example of an innovative fragrance in this realm, distilling essential oils from byproducts of the furniture manufacturing industry and turning them into this fiery peppery green scent.

6

breath of god

Lush’s line of solid perfumes dramatically minimizes the need for packaging, delivering the long-lasting scent of a perfume in a balm format. With notes of neroli, ylang ylang and sandalwood, Breath Of God is the kind of fragrance that gets the day started right.

seven

Blonde Berber Eau de Parfum

Sana Jardin, one of the first eco-friendly luxury fragrance houses, not only places sustainability at the forefront of its business, but also uses its fragrances to drive positive social change. Their supply chain is meticulously thought out to empower women and benefit the environment at every step; the flowers are harvested by indigenous women in Morocco, creating constant employment, and they try to reuse orange blossom by-products as much as possible.

Berber Blonde is a sparkling floral fragrance with notes of petitgrain, bitter orange and bergamot that will immediately transport you to a misty summer afternoon on even the most miserable winter days.

8

Tonka Eau de Toilette

Laboratory perfumes

£80.00

If you’re looking to support local businesses, Laboratory’s small-scale supply chain is fully transparent and entirely UK-based. Their neutral tonka EDT is a bewitching blend of pink peppercorns and woody notes with a hint of tangerine and tonka bean, packaged in recyclable glass, cardboard and paper.

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Sarah C. Figueiredo