The best-selling perfumes of all time – Flux Magazine

words Alexa Wang

We all have a favorite aroma that we think is the best scent ever, but is your signature scent one of the best-selling scents of all time? One of those scents that debuted years ago and is still a bestseller today.

It definitely takes a particular juice to make this list. It is a scent that one quickly recognizes or piques one’s curiosity when someone enters a room. Something like Chanel No. 5, which is undoubtedly the most famous perfume in the world, as well as There are those that we only smell during the summer, the greatest summer perfumes than the greatest perfume Chanel available. You may not have smelled it, but you have definitely seen the bottle.

How about Marc Jacobs Daisy, which many of us connect with as teenagers? These are the scents that will last a lifetime. There are a few scents on this list that are still selling well 20 years after their initial release.

accompanied us on vacation and helped us create memories. Perfumes with accents that seem to warm us when it’s cold outside, like those found in the greatest winter perfumes.

The best-selling perfumes of all time on the market

Black Orchid Eau de Parfum by Tom Ford

This is Tom Ford’s first fragrance, which he launched in 2006. With top notes of black truffle jasmine and a hint of citrus, it is classified as an oriental chypre. Although it begins with floral and spicy heart notes, it gradually mellows into amber, vanilla and woody accords. But who would be interested in that?

“We love Tom Ford Black Orchid if you’re buying a fragrance for a strong, independent woman,” says Rebecca Wilkin, Public Relations and Events Manager for The Perfume Shop.

It’s a bold, seductive and sensual scent that smells as bright and mysterious as the fluted black container promises.

The top notes of this perfume include truffle, gardenia, blackcurrant, ylang-ylang, jasmine, bergamot, mandarin, and Amalfi lemon. It is the best-selling sensual perfume on the market.

Clarins Dynamising Water

This classic citrus spray, first released in 1987, combines personal scent with aromatherapy. It is formulated with an energizing combination of 14 essential oils (including lemon, patchouli and ginseng) to tone, firm and hydrate the skin.

“Eau Dynamisante uses Aromaphytocare,” explains Marie Schmid, Head of Training at Clarins UK, “which blends aromatherapy and herbal medicine to infuse the fragrance with the botanical benefits of plants.” “Phytotherapy isolates natural plant extracts from active molecules, which are then mixed into fragrance to provide skincare benefits.”

These herbal extracts are generally unscented. This is where aromatherapy comes into play. Aromatherapy uses extracts from aromatic (fragrant) plants (eg essential oils) to cure a variety of ailments.

The top notes of this perfume include lemon, orange, coriander, caraway, and petitgrain. It is also the best-selling unisex fragrance on the market.

The English Pear & Freesia Cologne by Jo Malone

English Pear & Freesia took first place ahead of fan favorites Pomegranate Noir and Orange Blossom as Jo Malone London’s top five selling fragrances. It is a peaceful and joyful combination of rich fruit and exquisite flowers, considered a favorite of the Duchess of Cambridge.

“You are quickly taken to an orchard where delicious fruits mingle with blooming flowers as you smell English Pear & Freesia.” “The mix of essential ingredients is surprising, and it has the freshness and elegance that we are known for,” says Celine Roux, Global Head of Fragrance at Jo Malone London.

White freesia and King William pear are the top notes of this fragrance. It is also the best-selling earthy fragrance on the market.

Jimmy Choo Eau de Parfum

Jimmy Choo’s olfactory debut, which debuted in 2011, was an instant hit. With notes of exotic tiger orchid, patchouli and sweet caramel, the scent is warm, woody and confident.

“When a new fragrance from a well-known luxury brand debuts, it allows customers to get a taste of the designer world at a more affordable price,” says Sarah Binns, Head of Education at Kenneth GreenAssociates. “When Jimmy Choo premiered, there was a lot of buzz because the fragrance had several house codes, such as the python print and Murano glass. It has stood the test of time thanks to its fruity scent and distinct gourmand, which has now become the distinctive scent of many people.

Tangerine, pear and green are the top notes of this fragrance. It is also the best-selling winter fragrance currently on the market.

Well-known perfumes

Chanel No. 5 Eau de Parfum

Even though Chanel No.5 has been around for a century, it is still the most well-known perfume in the world. Ylang-ylang, rose centrifolia and jasmine are among the nearly 80 components of this powdery fragrance. With a complex and seductive combination that stays on the skin for hours, it walks the fine line between femininity and power beautifully.

Only 11 years before, in 1910, Gabrielle “Coco” Chanel opened her eponymous fashion business with the inauguration of a millinery store in Paris. In 1921, the couturier was about to unveil the house’s first perfume. According to legend, Coco was given a range of perfumes to try by perfumer Ernest Beaux. She chose sample number 5, and that’s how the classic scent and its simple, alluring name were created.

Any beauty business that receives a celebrity endorsement will almost always see an increase in sales. When Marilyn Monroe said she wore “five drops of Chanel No. 5” and nothing else to bed in 1952, Chanel No. 5 was forever immortalized. Chanel No. 5 has established itself as one of the most famous scents in the world thanks to this famous phrase.

The top notes of this fragrance include may rose, jasmine flowers and citrus. It is also the best-selling fragrance for special occasions on the market.

Britney Spears Curious Eau de Parfum

Britney Spears made her perfume debut in 2004 with “Curious,” which was the top-selling perfume in department stores at the time. Britney’s fragrance line is one of the most successful celebrity entries into the fragrance world, more than two decades and 23 fragrances later.

According to Cosmetics Business, sales of the perfume increased by 155% after the airing of “Framing Britney Spears”, a documentary about Britney’s guardianship.

Magnolia, pear and lotus are the top notes of the Curious perfume. It is the best-selling low-budget perfume currently on the market.

Byredo The Gypsy Water Eau de Parfum

We fell in love with the intriguing fresh and woody complexity of Byredo Gypsy Water, one of the more obscure scents on our list. This nomadic aroma, made up of juniper berries, pine needles, frankincense and sandalwood, is a tribute to Roma culture and smells truly amazing.

“I love Byredo fragrances and have been wearing Gypsy Water for a long time,” Sienna Miller and Rosie Huntington-Whiteley told Marie Claire, “I love Byredo fragrances and have been wearing Gypsy Water for a long time.”

Bergamot, lemon, pepper and juniper berries are the top notes of Gypsy Water. It is the best-selling late summer and fall fragrance currently on the market.


This list of the best perfumes of all time is based on a variety of characteristics. From actual sales data and stats to beloved classics with rave reviews, there’s something for everyone. We’ve also included some of the latest niche fragrances that are popular among celebrities and beauty journalists.

Whether you’re looking for fragrance inspiration to find a new scent favorite or just curious to see if your personal favorite is on the list of the best scents of all time, pick one up and you’ll be sure to smell amazing. Remember that perfumes need to be renewed every three to five years, so there’s no need to keep them just for special events.

Sarah C. Figueiredo