Swiss brand Loev wraps you in lab-grown diamonds – JCK

If there was ever the question of whether lab-grown diamonds would impact the industry, well, we have our answer.

apart from one recent report that lab-grown diamonds now account for about 10% of diamond engagement ring sales in the United States, there is no need to look much further than market offerings: while a host of brands and designers current have recently launched lab collections (some switching it to only grown in the laboratory), others are new to the scene, making their debut not only as modern jewelers, but also as specifically lab-grown diamond jewelers.

One such addition is Swiss Loev, a company that just launched in 2022. to modern icons of empowerment,” reads the brand statement.

Loev black enamel ring
Toi et moi ring in 18k recycled yellow gold with black enamel, 0.6 ct. lab Asscher cut diamond and 0.06 ct. tw lab round diamonds, $4,673

Even the most loyal consumer (or retailer) of natural diamonds might be persuaded to try one of Loev’s rings, bracelets or earrings.

Loev green enamel asscher ring
Toi et moi ring in 18k recycled white gold with green enamel, 0.6 ct. lab Asscher cut diamond and 0.06 ct. tw lab round diamonds, $4,673
Loev Enamel Diamond Ring
4mm ring in recycled 18k white gold with green enamel and 0.5 ct. tw lab diamonds, $2,235

With a you and me style (very of the moment but also a solid classic), the Swiss jeweler’s engagement rings with Asscher-cut or lab-cut round diamonds are enticing with or without vibrant enamel, a checkerboard arrangement of diamonds among the stars of the collection. The rings have a way of wrapping around the finger, especially when paired (the brand demonstrates this in several ways via his Instagram). Such an arrangement shows that these rings can be worn for both engagement and fashion, and their size gives them an accessibility that blurs gender lines: not so big and chunky to be declared “masculine”, not so small to being called “feminine” (but what use are those terms to describe jewelry these days, anyway?).

Loev you and me checkerboard bangle bracelet
You and me checkerboard bangle bracelet in recycled 18 carat white gold of 4 cts. two lab-grown diamonds, $10,362
Loev checkerboard studs
Checkerboard stud earrings in recycled 18 carat white gold of 1.2 cts. tw lab diamonds, $5,283

For those not looking for a new ring, coordinating wrap bracelets (also a style of the day) and hoop earrings round out a solid lineup for this new jeweler.

Loev engraved earrings
Hoop earrings engraved in recycled 18 carat yellow gold of 1.4 cts. two diamonds, $3,861
6mm band engraved Loev
Eternity band engraved 6 mm in recycled 18 carat yellow gold of 1.4 cts. two lab-grown diamonds, $3,454

The collection in its entirety is visible on Loev’s website.

Top: Brilliant checkerboard ring in recycled 18k yellow gold 1.3 ct. two lab-grown diamonds (0.5 ct center), $5,283; Loiv

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Sarah C. Figueiredo