NEW YORK, October 24, 2022 /PRNewswire/ — Following a successful pilot project in key locations across United StatesSwarovski is set to roll out its Swarovski Created Diamonds jewelry collection to 200 stores in the United States and Canada next year, and online at swarovski.com from November 2022.

The Austrian crystal house, globally known for its craftsmanship, innovation and iconic designs since 1895, has been offering diamonds created since 2016 as part of its brand collaborations.

Building on its historical heritage and in line with its strategy to strengthen its position in the luxury space, entering the fine jewelry market is a natural evolution for the brand.

This fall’s rollout includes four lines of diamond-studded earrings, rings, necklaces and bracelets created by Swarovski and crafted from 18K and 14K gold, as well as sterling silver. The collections have found favor with the American consumer, with sales exceeding expectations.

Alexis Nasard, Managing Director, said: “Swarovski’s brand value, unique craftsmanship and artistry give us the legitimacy to enter the fine jewelry market. We look forward to delighting more customers with the ultimate combination of creativity and materials, thanks to our Created Diamonds Swarovski Created Diamonds are 100% genuine – they are identical to mined diamonds in every way except their origin.

This expansion is a key manifestation of our LUXignite strategy, focused on luxurization, innovation and customer service in the key US market and beyond. »


Swarovski Created Diamonds are the diamonds of the future (House Swarovski creation Diamonds (Swarovskicreateddiamonds.com).

Identical to mined diamonds in every way except origin, a Swarovski Created Diamond is made using an innovative process that perfectly replicates nature, resulting in a lab-grown diamond that is indistinguishable from a mined diamond in all chemical, physical and optical attributes. Once grown, having been formed layer by layer from a tiny carbon seed, they are precision cut and polished to perfection, revealing maximum brilliance, scintillation and fire. Diamonds created by Swarovski are graded using the 4Cs of clarity, color, cut and carat weight.

Swarovski Created Diamonds offers the perfect entry point for those who desire the luxury of diamonds. Stones 0.25 carats and larger bear a microscopic laser inscription “SWAROVSKI CREATED DIAMOND” as a guarantee of quality and of Swarovski’s expertise, craftsmanship and mastery of light.

Swarovski is proud to offset the energy used to produce Swarovski Created Diamonds, making the process certified climate-neutral, and working to high environmental, safety and labor standards.


Swarovski is a place where magic and science meet.

Swarovski unifies all parts of its organization under one spellbinding idea and offers a wonderful new world of crystal craftsmanship. Founded in 1895 in Austria, the company designs, manufactures and sells the world’s highest quality crystals, Swarovski diamonds and zirconias, jewelry and accessories, as well as crystal objects and home accessories. Together with its sister companies Swarovski Optik (optical devices) and Tyrolit (abrasives), Swarovski Crystal Business forms the Swarovski Group. A responsible approach to people and the environment has always been an integral part of Swarovski’s heritage.


Sarah C. Figueiredo