Sourav Ganguly to Feature in New Senco Gold & Diamonds Campaign Promoting DG Gold | India is blooming

Kolkata/IBNS: Jewelry retailer Senco Gold & Diamonds has announced the launch of a new campaign featuring Indian Cricket Board (BCCI) Chairman Sourav Ganguly for its online gold trading platform named DG Gold.

In the campaign, Ganguly promotes “DG Gold”, the digital gold business of Senco Gold & Diamonds.

This is a fun campaign, highlighting the ease of buying gold on DG Gold, through a series of 3 humorous films, featuring Sourav Ganguly.

In the films, Ganguly plays 3 well-known folktale characters, who go to great lengths to satisfy his lust for gold, but interestingly, these stories each time end with comically disastrous results.

Each film ends with a message from the former Indian skipper: “Why go to so much trouble for gold, when you can buy gold easily on Senco DG Gold!”

Speaking on the occasion, Ganguly said, “I’m very excited about the new campaign which is fun and informative for those who want to trade gold online. I am not new to this brand as my association with Senco Gold & Diamonds dates back to 2015.

“Senco Gold is a trusted jewelry brand and it gives me immense pleasure to be associated with such a distinguished jewelry brand.”

Speaking on the occasion, Suvankar Sen, MD and CEO of Senco Gold and Diamonds, said: “We have launched DG Gold, a digital platform for customers to buy, trade and sell gold via our website. mydigigold.com almost a year ago to this date.

“This new era product was launched with the highly conscious Indian Millennials in mind who not only know the different asset classes to invest in but also realize the benefits of saving early.”

(Images by Avishek Mitra/IBNS)

Sarah C. Figueiredo