senco: retail jeweler Senco Gold & Diamonds rolled out its first phase of “hyperlocal” strategy on Thursday

After receiving Rs 75 crore from Oman India Joint Investment Fund II, leading retail jeweler Senco Gold & Diamonds rolled out its first phase of “hyperlocal” strategy on Thursday.

The jeweler announced that it has engaged famous Bengali actress Madhumita Sarcar and popular Assamese actress and dancer Sunita Kaushik as regional ambassadors.

As part of its “hyper-local” approach, Senco Gold and Diamonds has selected renowned Bengali actress Madhumita Sarcar and popular Assamese actress and dancer Sunita Kaushik as its regional brand ambassadors, to build deeper customer connection and enhance brand visibility. the mark in the east. and the northeastern regions.

Kiara Advani has been Senco’s brand ambassador since October 2021.

While Madhumita Sarcar will promote the brand in West Bengal through a campaign that will go live on the occasion of the Bengali New Year; Sunita Kaushik will showcase the brand’s heritage and wide range of exquisite jewelry collections in the northeastern states of Assam and Tripura around the same time as Bohag Bihu, a widely celebrated festival in Assam.

Joita Sen, Director, Head of Design and Marketing, Senco Gold & Diamonds, said, “With a heritage spanning over five decades and roots in the East, it was a natural fit for us to incorporate Regional Brand Ambassadors for West Bengal and Assam as part of the first phase of our “Hyperlocal” strategy. I’m sure our customers in the region will love and connect with our planned campaigns across platforms such as print, outdoor, digital and TV featuring the two celebrities.”

Sarah C. Figueiredo