Senco Gold & Diamonds launches campaign featuring Sourav Ganguly

NEW DELHI: Senco Gold & Diamonds, a Kolkata-headquartered jewelry retailer, has announced the launch of a new campaign featuring cricketer Sourav Ganguly for its online gold trading platform DG Gold.

The campaign highlights the ease of buying gold on its platform through a series of three films, starring Ganguly. In the films, Ganguly plays three well-known folktale characters, who go to great lengths to satisfy their desire for gold, but end up each time with comically disastrous results.

Ads will run on TV and digital platforms. Each film ends with a message from the former captain of the Indian cricket team: “Why go to so much trouble for gold, when you can buy gold easily on Senco DG Gold! »

Ganguly said: “I am very excited about the new campaign which is fun and informative for those wishing to transact gold online. I am not new to this brand as my association with them dates back to 2015.”

Suvankar Sen, MD and CEO of the company, said, “We launched DG Gold, a digital platform for customers to buy, trade and sell gold through our mydigigold.com website a year ago. almost a year so far. This new era product was launched keeping in mind the highly conscious Indian Millennials who not only know the different asset classes to invest in but also realize the benefits of saving early.”

Bang On Content director and cinematographer Piyash Ghosh said, “Sourav himself was a great sport to play the comedic roles and reveal his comedic side for the first time on screen. His support and added value throughout the process made the films and the experience even more enjoyable.”

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Sarah C. Figueiredo