Senco Gold and Diamonds’ new campaign spotlights its jewelry brand Everlite: Best Media Info


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Senco Gold and Diamonds has launched a new Durga Collection – a collection of lightweight gold and diamond jewelry under its Everlite brand to celebrate the spirit of India’s greatest festival “Durga Puja” and Navratri.

This Everlite Durga collection inspired by nature and the elements surrounding this festival features beautifully crafted rings, earrings, pendants and bracelets for the discerning choices of today’s independent woman.

On this occasion, a music video with an extremely sparkling number was also released in Bengali and Hindi languages. Madhumita, who is the Senco Gold and Diamonds brand ambassador for Bengal, is seen wearing the Everlite collection in the film during her fun and frolic moments complemented beautifully by the Anupam soundtrack.

This original song is an ode to the Everlite woman, embodied in the film by the ethereal Madhumita. She is always confident, always unforgettable, always real. She touches all hearts with her light, carefree and irresistible spirit. Senco celebrates this wonder of a woman with the exquisite Everlite collection of uniquely fashionable jewelry, which is beautifully showcased in the film.

Joita Sen, Director of Senco Gold and Diamonds, said, “Durga Puja, this year is very special as it is the first after receiving the prestigious UNESCO Heritage label. Our Everlite Durga collection is designed for the modern Indian woman. The inspiration for our lightweight collection comes from the different aspects of life that working women embrace. We are confident that this Durga Puja, our Everlite collection, would be the preferred choice for all women who go out for pandal-hopping and more!

Madhumita Sarcar said, “It is an honor to be associated with a brand like Senco Gold & Diamonds, which has a legacy spanning over five decades. We had a great time during the filming of the film and I am grateful to Joita and Suvankar for giving me the opportunity to support a brand that is the epitome of the modern Indian woman.

Piyash Ghosh, Director and Director of Photography, Bang On Content, said, “Everlite is Senco Gold’s fashionable and contemporary jewelry brand, perfect for work and play, with fresh and innovative designs that complement the young woman. graceful and confident.

“Making the music video for Everlite was a memorable experience, especially because Anupam Roy’s song captures our vision of Everlite so easily. Even the light, refreshing melody is memorable and hummable. And the natural elegance and charm from Madhumita made life easier with the music and philosophy of the brand, she truly personified the spirit of Everlite.

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Sarah C. Figueiredo