Rio unveils future plans for pink diamonds
PERTH (miningweekly.com) – Diversified major Rio Tinto has unveiled a new strategy for the future development of its Argyle Pink Diamonds brand, following the 2020 closure of the Argyle mine in Western Australia.
The company launched the new Icon Partner program this week, as part of its strategy to ensure it remains the world’s only official custodian of Argyle Pink Diamonds.
Rio has named two preeminent developers in the Argyle Pink Diamonds market, John Calleija and John Glajz, as its first Icon Partners. They will be authorized to use the Argyle Pink Diamonds brand for the rest of the polished Argyle Pink Diamonds inventory and to develop jewelry and limited edition pieces respecting their rarity, beauty and collectability.
Calleija is a designer and owner of luxury jewelry house Calleija, known for its award-winning craftsmanship, having worked with Argyle Pink Diamonds since the mine began in 1983.
Renowned for producing some of Argyle Pink Diamonds’ most iconic jewelry and sartorial treasures, it will continue to honor Argyle’s legacy by developing other unique designs and limited edition collections.
Glajz, from rare stone specialist Glajz THG, has been creating bespoke Argyle Pink Diamonds jewelry and collectibles for over 25 years. He has designed tiaras, collector’s items and many exclusive models in creative collaboration with mints, manufacturers and luxury diamond jewelry houses. Her most recent collaboration brings together Muzo Emeralds and Argyle Pink Diamonds in a fusion of color and creativity.
The Icon Partner program is part of a strategy designed to protect the provenance of Argyle’s pink diamonds. Rio is also introducing a certification service, a concierge transaction platform for Argyle-certified pink diamonds, a new Beyond Rare Tender platform for special sales events, and a number of collections and strategic collaborations involving the existing inventory and the secondary market.
The Argyle Pink Diamonds secondary market includes nearly 40 years of rare polished pink diamonds, as well as jewelry, collectibles and heirlooms.
Rio said this market required careful management to preserve the precious provenance of Argyle’s pink diamonds and continue the legacy of careful custody that underscores its rarity.
“This is the start of a new chapter for Argyle Pink Diamonds, to ensure they maintain their value and investment potential as a finite and irreplaceable natural resource and achieve the status of exceptional heritage diamonds,” said the CEO of Rio Minerals. Sinéad Kaufman said.
“Rio Tinto is proud to continue to steward the legacy of this unique product in Western Australia and I pay tribute to the unparalleled craftsmanship and deep commitment of all our customers and partners who have played and continue to play an instrumental role in creating the global phenomenon that is Argyle Pink Diamonds.