Rewriting the standards of beauty

Beauty standards and their gauge parameters have undergone paradigm shifts in recent years. The antediluvian approach of associating beauty with physical beauty, white skin and flashy, fancy jewelry is a dead end. Durability is the new criterion; that has been interconnected in the diamond industry in the form of durable, lab-grown diamonds.

Sustainable Diamonds vs. Natural Diamonds

Sustainable diamonds or lab-grown diamonds are the types of diamonds created in laboratories using state-of-the-art technology and environmentally friendly practices. They are identical to naturally mined diamonds except for their place of origin. The former comes from laboratories, while the latter is extracted from mines. Durable diamonds are formed in the controlled environment of a laboratory and are called a sustainable choice in place of natural diamonds. India’s production of LGD is primarily based on the carbon vapor deposition (CVD) method and secondly on high pressure high temperature (HPHT). Both are widely used in India to make lab-grown diamonds.

What separates them and makes lab-grown diamonds durable is that they are pollution-free and have no environmentally friendly strapping. As there is a broader discourse in favor of using sustainable products, various industries have come under scrutiny to shape environmental resilience and prevent drastic climate change by adopting sustainable measures and calling for withdrawal polluting products.

Fitting perfectly into this context, sustainable diamonds are environmentally friendly and less expensive than natural diamonds. There is a cheeky misconception that lab-grown diamonds are synthetic diamonds or a cheap imitation of natural diamonds. Rather, they are an upgraded version of natural diamonds that have the same visual appeal and chemical and physical properties. In addition to that, it is also economical and has no negative impact on the environment.

Sustainable Diamonds: Everything You Need to Know

Nowadays, people have become very pragmatic and resource-efficient in their spending. They are not swayed by glamorous and ostentatious presentations. Even if they engage in luxury spending, they are very concerned about knowing the long-term value of the purchase they are making. The reason why durable diamonds have become a rage among millennial shoppers because they not only offer supreme quality but also double assurance of durability, reliability and durability.

Currently, sustainable diamonds are mainly produced, manufactured and sold in India, as the diamond market is currently experiencing robust demand accompanied by industrial production in unison. A series of technological advancements, cost-effective production of diamond stones and growing consumer demand have transformed India into a major hub for sustainable diamonds. India’s production of lab-grown diamonds had reached 1.5 million carats in 2020 and is expected to be one of the largest sustainable diamond markets by 2030. Moreover, it is one of the largest generating industries of jobs which is expected to employ some 1.15 million people. people in the world by 2050.

Lasting diamonds have gained cult popularity and have become an indispensable part of pop culture, whether in movies, advertisements or social media, diamonds are sealers and a token of keeping promises between couples or newly weds. So many popular aphorisms circulate like: “Diamonds are a woman’s best friend; Just like the color black, diamonds will never go out of style. which adds to its market frenzy.

Diversity has also found its place in the case of durable diamonds; When it comes to rings, there are a host of options such as engagement rings and wedding bands specially designed to make a bride’s happiest day even more special. Halo rings, three-stone rings, eternity rings, and stacking rings have also climbed the popularity charts and become top favorites.

Lasting diamonds are curated, designed and adapted to modern day tastes, which is why they have not lost their touch and connect with people. It is not a holdover from Imperial times but continues to be relevant in contemporary times. It’s a travesty that diamonds are considered a rich man’s indulgence. Durable diamonds are cheap and readily available and don’t cost an arm and a leg.

They are a keeper for any occasion, be it a wedding or office party, conclaves, meetings, ceremonies or religious functions. They are versatile and can be worn for any big day in anyone’s life.

Women are known to have sagacious and investing minds, and they know where to invest and where to get their hands out. There is a massive growth spurt in the demands of young women to purchase durable diamonds of varying sizes and diametrical proportions as they choose.

In today’s times, jewelry is not considered a symbol of showboating. It is an expression of oneself, rather an extension of a personality. Lasting diamonds have elicited a fantastic response due to the emergence of this belief system, where women choose fairness over worthless debauchery, sustenance over sheer show, and simplistic minimalism over garish adornment. and flashy.

A majority of women relate to the concept of durable diamonds, which are represented by virtues such as sophistication, eco-synergy and class. It conforms to the ideologies of modern, self-reliant and motivated working women.

Sustainable diamonds reflect the sentiments of today’s diamond buyers, who are to engage in frugal, sustainable and wise purchases in all respects. The selling point of lab-grown diamonds has pandered to people’s desires. Emerging as one of the most popular luxury products for women, it is about to enter a flowering phase as demand surges and markets explode.



The opinions expressed above are those of the author.


Sarah C. Figueiredo