Rare & Forever Diamonds Announces Blockchain Technology

(PRESS RELEASE)ROCHESTER, NY – Rare & Forever, a brand of natural diamonds graded by artificial intelligence (AI) for the highest quality and consistency, announced the launch of blockchain technology to commemorate the authenticity and credentials of each diamond. The secure chain of custody confirms that a diamond is naturally sourced, ethically sourced, precisely graded and cut for beauty. It also shows proof of ownership.

“Providing a permanent record of quality and ownership is an extension of our commitment to bringing authenticity and transparency to the diamond buying experience,” said Chris Croteau, Vice President of Marketing and Sales for Rare & Forever. “Blockchain technology takes the mystery out of buying diamonds, giving consumers peace of mind so they can feel confident in their purchase.”

Blockchain technology describes the unique journey of each Rare & Forever diamond, from ethical sourcing to ownership. It demonstrates proof that a diamond has been graded with state-of-the-art AI technology, filtered for brown, green, and milky (BGM) hues that detract from its value, and inscribed with the permanent Ionic Table inscription of Rare & Forever.

Rare & Forever also offers consumers the option to purchase a non-fungible token (NFT). This immutable digital record of a diamond’s identifying information is perfect for insurance purposes and easy reference. It can live in a digital wallet.

“Using blockchain technology provides another tool to help us educate customers and gain their trust,” said Larry Sanders, American Gem Society Registered Jeweler, IJO Master Jeweler and President and CEO of Sanders Jewelers. . “We can now offer them high-quality diamonds that are accurately and consistently graded with the world’s most advanced technology, and provide digital proof of authenticity and ownership.”

Rare & Forever is the only diamond brand to significantly bring blockchain technology to physical stores, helping them compete with online retailers.


Rare & Forever diamonds can be purchased as solitaires or in the classic round or cushion cut in a range of carat weights.

Rare & Forever Diamonds offer a lifetime upgrade program that guarantees buyers the value of their purchase and makes upgrades easy. With purchases also comes the satisfaction of knowing that Rare & Forever is a proud supporter of Diamonds Do Good, a global non-profit organization supporting programs that develop and empower people in natural diamond communities, and CURE Childhood Cancer Association, a local organization that provides emotional services. , educational, social and financial assistance to families with children suffering from cancer or a blood disease.

Rare & Forever Diamond Collections are only available from Rare & Forever Approved Jewellers. Buying from a local business, rather than a large online retailer, allows buyers to see their diamond in person and receive advice and expertise from a knowledgeable and trustworthy source. For more information on how to become a Rare & Forever Approved Jeweller, see here.

Also visit RDI Diamonds/Rare & Forever at the JCK show at booth #10075, June 10-13, 2022. To book an appointment at the show, visit here.

Sarah C. Figueiredo