Pandora democratizes diamonds – GuruFocus.com
BALTIMORE, August 25, 2022
The diamonds created in the Diamonds by Pandora laboratory are for everyday wear and for everyone.
BALTIMORE, August 25, 2022 /PRNewswire/ — Pandora, the world’s largest jewelry brand, today announced that Diamonds by Pandora is available in the United States and Canada. Featuring lab-created, USA-grown diamonds crafted with 100% recycled silver and gold, the new collection combines design and sustainability to make diamond jewelry – the epitome of luxury – accessible to a greater number of people.
Rather than waiting for traditional gift-giving moments or someone else to buy a diamond, Pandora encourages women to celebrate their own milestones of modern femininity: such as earning a master’s degree, earning promotion at work or moving to a new city.
The campaign for the collection was shot by acclaimed artist, photographer and director Cass Bird and styled by the force of the fashion industry Camille Nickersonand features model and entrepreneur Ashley Graham and actress Rosario Dawsonboth pioneers in their field and champions of empowerment.
“I’m so excited to be part of this campaign,” said Rosario Dawson. “Showing that brands can create something beautiful and shiny with technology and an understanding of our natural world is really powerful.”
“Celebrating women at every stage is something that really spoke to me,” said Ashley Graham. “Throughout my career and after having my kids, I’ve realized on a new level how important it is to honor your accomplishments and love yourself at every opportunity.”
Each Diamonds by Pandora piece features a lab-created VS+ clarity solitaire diamond ranging from 0.15-1.0 carats that is hand-set in solid, sterling silver 14K yellow or solid gold 14K White gold. The 33-piece collection is available from $300 – $1950 and is available for purchase at 248 Pandora stores in the United States, 21 Pandora stores in Canadaand on pandora.net.
Lab-created diamonds are identical to mined diamonds, but grown in a lab rather than mined. They have the same optical, chemical, thermal and physical characteristics and are graded to the same standards known as 4Cs – cut, color, clarity and carat. To reduce climate impact, Pandora’s lab-created diamonds are grown, cut and polished using 100% renewable energy. The collection also marks a milestone for Pandora: it is the first collection made with 100% recycled silver and gold. The company has pledged to make all of its jewelry from recycled silver and gold by 2025.
Pandora is the world’s largest jewelry brand. The company designs, manufactures and markets hand-finished jewelry from high quality materials at affordable prices. Pandora jewelry is sold in more than 100 countries through 6,800 points of sale, including more than 2,600 concept stores.
Based at Copenhagen, DenmarkPandora employs 27,000 people worldwide and manufactures its jewelry in two LEED-certified factories in Thailand. Pandora is committed to being a leader in sustainability and will use only recycled silver and gold in its jewelry by 2025 and halve greenhouse gas emissions across its chain in value by 2030. Pandora is listed on the Nasdaq Copenhagen Stock Exchange and has generated sales of 23.4 billion Danish kroner (€3.1 billion) in 2021.
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SOURCE PANDORA Jewelry