Only Natural Diamonds launches first digital cover featuring Karen Elson

Only natural diamonds (OND), the multi-channel digital consumer platform powered by Natural Diamond Council launches its first-ever digital cover featuring model and musician Karen Elson.

The inaugural spring cover marks the first cover of new editor Sam Broekema for OND. Only Natural Diamonds anticipates a quarterly hedging rate.

Only natural diamonds are the premier destination for diamond inspiration and the conduit for many different diamond stories. Choosing to seasonally culminate its storytelling with a visual representation of the moment was a natural progression for its content platform, which saw more than 130 million unique visitors in 2021.

“The standard-bearer of cultural significance is the cover,” says Sam Broekema, editor-in-chief of Only natural diamonds“We are thrilled to mark this season with a cover star who naturally embodies the values ​​inherent in natural diamonds. There are few models who have the staying power of Karen Elson, who defined grunge-era-cool, then became a quintessential catwalk maven, then reinvented herself as a boho songbird. Like a natural diamond, Karen steers clear of trends and transcends versatility.

“Karen Elson is a role model who represents confident female independence and strength reflecting an exciting trend in today’s diamond market,” said Kristina Buckley Kayel, CEO of the Natural Diamond Council. “Women’s self-purchasing of diamond jewelry officially surpasses the bridal market in terms of sales value. With this consumer in mind, we wanted our first cover star to embody her.

The cover was shot in New York by Jennifer Livingston and will be accompanied by an exclusive interview with her star, as well as a 13-page long editorial and video steeped in fresh ideas for styling modern diamond jewelry. Jewelry brands incorporated into the shoot include Bulgari, Cartier, Birthright Foundry (participant in NDC!s Emerging Designers Diamond Initiative), KHIRY (participant in NDC!s Emerging Designers Diamond Initiative), Van Cleef & Arpels, London Jewelers, Harwell Godfrey , Bucherer, Chanel, Gucci, Louis Vuitton, Mateo and Tabeyer.

Sarah C. Figueiredo