Meta plans to release its first AR glasses in 2024
Meta was obviously keen to bet his future on augmented reality and the metaversebut a new report from The edge could shed some light on exactly what the social media giant is hoping to deliver. According to unnamed sources, the company is aiming to launch its first AR glasses, as part of its Project Nazare initiative, in 2024. You’d see a “lighter, more advanced” model in 2026, and a third iteration in 2028. The model initial would be independent of your phone, but you would need a “phone shaped device” to manage computing and rely on a CTRL-Laboratories-bracelet derived from electrical impulses for control.
This first model is supposed to be Android-based and could offer “full” AR with 3D visuals, eye tracking, an outward-facing camera, stereo sound, a relatively wide field of view and a “socially acceptable” look. “. The centerpiece would be communication with other people’s “holograms”, much like Meta described in a video that accompanied his big brand change last fall. Chief Executive Mark Zuckerberg apparently thinks it will provide a more engaging experience than just a video call.
The tech company could also hedge its bets by launching a less exotic wearable. A pair of phone-paired smart glasses, dubbed Hypernova, would display notifications through a small screen. Hypernova would also debut in 2024.
Sales expectations are apparently modest for the first Project Nazare eyewear. Meta may only sell the glasses in the “small tens of thousands” to enthusiasts and developers. Zuckerberg, however, apparently sees them as crucial. A former staff member said The edge that Zuckerberg wants AR glasses to represent a “Instant iPhonefor Meta – that is, a launch that shakes up the industry and redefines the company.
Whether or not they realize this ambition is another matter. Meta has faced many setbacks, including scrapped plans for a custom operating system (if based on Google Fuschia) and staff changes. Prototype hardware also has its limitations. Although it uses microLED projectors and state-of-the-art waveguide technology, it is about four times heavier than conventional goggles and only has four hours of battery life.
Still, it’s not hard to see why Meta and Zuckerberg might put so much energy into AR glasses. Meta has a increasingly negative reputation due to privacy issues, content controversies and regulatory pressure. He is also struggling with flat user growth as competition like TikTok eat away at its core business. The glasses will theoretically help Meta out of the scandals and regain the innovator status he had in his early years.