ManLuu marks his first year by adding diamonds – WWD

Marking a year in the business, jewelry designer Moana Luu is adding some sparkle to her ManLuu brand, adding a new collection of diamond rings.

The new range, called DouDou – creole for lovers – uses Luu’s signature cane strap as its template, creating four octagonal bands in 18k gold, with pavé or baguette diamonds.

“The success of ManLuu, in just one year, is proof that there is a demand for authentic heritage in a global culture. I am delighted to see the response we have received,” Luu said. “The brand was created to remind and teach people about Creole heritage using contemporary fashion channels. Our first anniversary is the perfect opportunity to expand and strengthen our impact.

Founded in 2021, during the pandemic, the brand is a celebration of Creole culture by the Martinican-born New York designer who reinvents Creole jewelry, fashion and design. She had a successful first year, starting with Cardi B going viral in a series of pregnancy photos wearing a stack of Manluu bracelets. Her designs have also been worn by Gwyneth Paltrow, Mary J. Blige and Issa Rae, and have been exhibited at the Museum of Art and Design in New York.

“You create a deeper connection,” Luu said of creating a collection of rings that can be used as wedding bands, explaining that creating pieces using gemstones gave her designs even more meaning.

Luu’s pieces range from $370 to $52,000 sold on his website. A wider selection of her designs are sold on Goop.com and select Nordstrom stores.

“It was already meaningful to have this brand of jewelry, as a way for people to remember Creole culture, but now that people are choosing the brand to mark the most important part of their lives, I have feels like it’s my legacy,” she said. said.

Sarah C. Figueiredo