Malabar Gold & Diamonds reserves 1.5 million QR for CSR activities during Ramadan

Doha: Malabar Gold & Diamonds, one of the world’s largest jewelry retailers, is amplifying the spirit of Ramadan by boosting its CSR activities in the GCC and the Far East.

The brand, which sets aside 1.5 million QR for CSR activities during Ramadan, has launched month-long CSR activities in association with embassies and like-minded organizations, which include the distribution of food supplies and Iftar meals to deserving workers and families. . This initiative should benefit a large part of society in all countries where Malabar Gold & Diamonds operates.

“CSR has remained a core value at Malabar Gold & Diamonds since its inception in 1993 and contributing to the community has been a key part of the company’s ESG (Environment, Social and Governance) objectives. Ramadan is usually the time when we reflect on our actions and contribute to society in any way we can. Every year during Ramadan, we engage in various CSR initiatives, aiming to create a difference in the community in and around our area of ​​operations and to inspire other organizations, large and small, to initiate such activities which will help the needy,” said Vice President – ​​Malabar Group Abdul Salam KP.

Malabar Gold & Diamonds distributes both Iftar meals and food kits as part of this Ramadan CSR initiative.

In Qatar, Iftar meals are distributed in various labor camps in the industrial zone, Farej Al Murra and Shahaniya region, in addition to several needy families residing in Qatar, people who have lost their jobs and visas. visit, etc Food The donation campaign is conducted in association with the Youth Forum, KMCC, Cultural Forum, Qatar Sparsham, Center for the Indian Community as well as through referrals provided by Malabar Gold & Diamonds clients.

“The spirit of Ramadan gives us an additional opportunity to exercise humanitarian values ​​while having a positive impact on the lives of those around us. At Malabar Gold & Diamonds, Ramadan CSR activity is led by our team members themselves as well as like-minded organizations and associations, with whom we identify and provide support to those in need in the local communities. It gives me great happiness that we can continue to add good to society with the generous support of all our customers, partners, shareholders and team members,” said Shamlal Ahamed, Director of International Operations at Malabar Gold & Diamonds.

Malabar Gold & Diamonds believes that the most successful companies are those that integrate responsibility and sustainability into their core business and these principles are integrated into the ESG (Environment, Social and Governance) objectives of the organization.

The group has always been proactive with regards to CSR activities since its inception in 1993. The main areas of intervention of the CSR initiatives of the Malabar group are in the areas of health, education, empowerment of women, housing and the environment. The organization has earmarked 5% of its profits for CSR activities in all regions where it operates. The group, which currently has showrooms in the GCC, India, Malaysia, Singapore and the United States, undertakes several wellness activities throughout the year in the respective regions.

Sarah C. Figueiredo