Maison Mazerea will turn rare rough diamonds into jewelry – Robb Report

If you’re looking for a rock with serious value and a history to match, Mazera House can be your new go-to.

The Australian brand, which specializes in ultra-high-end fancy diamonds in unusual cuts and unique settings, also promises fully traceable stones. This may not sound so new given the large number of companies now aiming to offer ethical jewelry, but Mazerea is uniquely positioned to guarantee provenance. He has integrated the entire process in-house by sourcing and purchasing the rough stone directly from the superior mines, then cutting and polishing it in his own workshop of expert artisans.

The new brand was designed by Burgundy Diamond Mines in Perth, Australia, an emerging company founded in 2020 that produces Fancy Color polished diamonds. “We mine diamonds, cut and polish diamonds, and supply diamonds in jewelry sold by designer jewelers. So, end to end, we have the diamond from the source, we cut and polish ourselves in our own office with our own tailors,” Maizon Mazerea and Burgundy Diamond Mines CEO Peter Ravenscroft said. Robb report. “To that extent, it’s quite unique in the diamond industry. Normally, the value chain is quite segmented. But here the idea plays very strongly on the provenance aspect. We know where the diamond comes from because we mined it, and it never leaves our control until it ends up in the client’s jewel. The stones will be mined by Burgundy Diamond Mines, but will also come from other mines with which the company has direct relationships, located in conflict-free areas and respecting human rights standards.

Maison Mazerea Yellow Diamonds

Mazera House

Ensuring impeccable quality throughout the process, Mazerea’s stones are cut and polished by some of the most experienced artisans in the world – colored diamonds are a notoriously difficult stone to shape – with over three decades of experience. , including working with the world famous Argyle pink diamonds. Rare pink and yellow diamonds will be part of the initial offering, including a 7.5 carat yellow diamond that was recently cut and polished with the intention of being set and sold in a final jewel. (Even bigger stones are said to loom in the future.)

House Mazerea Le Diamant Grace

House Mazerea Le Diamant Grace

Mazera House

But it’s not just the fully transparent process and the quality of the stones that are at stake, the cuts will also be unusual and inspired by old world cuts, with fewer facets to provide a more subtle light to show off the color. natural stone, similar to those of the French royal courts in the 17th century. (The company’s name is inspired by Cardinal Mazarin, an Italian cardinal, diplomat and politician who served as chief minister to French kings Louis XIII and Louis XIV. Mazarin was also, perhaps unsurprisingly, a diamond collector. very important.) “If anyone wants to cut Marquise, they’re not going to get one from us,” Ravenscroft says. The yellow diamond, mentioned above, for example, is cut in the shape of a heart without a split, so that it looks more like a shield and has large facets.

Ravenscroft says the goal is to extract the most beauty with the stone itself which determines the shape of the cut to achieve maximum brilliance. “What we’re trying to bring to our ultimate customers is something absolutely unique, something that, you know, the next person in the yacht next door doesn’t have,” Ravenscroft says.

Maison Mazerea Yellow Diamonds

Maison Mazerea Yellow Diamonds

Mazera House

This stone, which is around $2-3 million and comes from a piece of 14-carat rough, along with other larger stones (the next to be cut is a 24-carat rough), will eventually be put in pieces imagined by different high-end jewelry designers each season, starting with Lorenz Bäumer, one of the few independent jewelers in Place Vendôme in Paris. Her collection is set to debut later this fall. A portion of the proceeds from each purchase will go into a fund that will benefit the communities where Mazerea mines or sources mined diamonds.

But for those looking to get their hands dirty, so to speak, with their own personal rough, Ravenscroft says Maison Mazerea will offer customers the chance to purchase a rough and design it from the ground up with the artisans of the house. business, as long as it matches the established style of the house and even visit the mine where it was discovered. Additionally, if the sale is large enough, the customer can choose how the charitable portion of Mazerea’s proceeds will be donated to the local community surrounding the original mine. Neither the ground nor the sky is the limit.

Sarah C. Figueiredo