LUXOTTICA, THE FUTURE HI-TECH OF SUNGLASSES

After two years as a “digital edition”, Autostyle returned to its in-presence form on October 27th. Promoted, as every year, by Berman, the event was this year proposed in the Autostyle +Design formula: it has not yet recovered the design competition for young creatives, which will have to wait until 2023, but it has restarted both the conferences and the exhibition of new production novelties, with a large space for supercars. All this in the enchanting setting of Villa Schiarino Lena, in Porto Mantovano. In addition to workshops on automobile design led by the designers behind the projects, Autostyle has for several editions welcomed creative professionals from other fields of industrial design, such as watchmaking, jewelery and textiles. An interesting talk on this topic was given this year by Matteo Battiston, Head of Design at ExilorLuxottica, who showed the similarities and differences between the automotive and eyewear worlds, projecting us into the future of the Metaverse. Among the commonalities, the roles of the 40 different brands of eyewear, such as Ray-Ban, which is a bit like the Ferrari of the group: an icon built not by default, but rather become such as a result of favorable circumstances, such as its links with equally iconic characters. However, the differences are considerable in terms of numbers: if new models and updates are included, a design director of all brands can design up to 16,000 new glasses per year.

Sarah C. Figueiredo