Leviev Diamonds launches bracelet to help ‘Tinder Swindler’ victims
The story of con artist Shimon Hayut – who legally changed his name to Simon Leviev – claiming to be the son of LLD Diamonds CEO Lev Leviev as part of a scheme to scam women he met on Tinder from million went viral this year when Netflix premiered its documentary “Tinder Swindler.”
He immersed himself in the stories of three of Hayut’s victims: Cecilie Fjellhoy, Pernilla Sjoholm and Ayleen Charlotte.
While Hayut did not face criminal charges related to the inconvenience alleged in the documentary, LLD Diamonds filed a lawsuit against him in Tel Aviv, Israel.
According to the diamond company, Hayut will face the charges in court on June 28.
Leviev Diamonds is also trying to help Hayut’s victims.
He collaborated with Fjellhoy, Sjoholm and Charlotte on a bracelet they helped design, featuring two real diamonds and interlocking rings of gold-plated sterling silver. Proceeds from the affordable coin benefit the women, with 10% going to charities they nominate.
The rings are engraved with the phrase “Stronger Together”.
Chagit Leviev, daughter of Lev and employee of LLD Diamonds, came up with the idea of collaborating with the women featured in the documentary.
“These women were brave enough to go on Netflix and tell the world how they were deceived. I felt their pain as a woman and wanted to reach out and offer our support to do something about it. together,” she said.
“My wish is that this inspiring collaboration will bring this unfortunate experience to a positive conclusion by demonstrating that women support women and speak up to bring justice against all criticism, because women are stronger together.
On June 21, Leviev celebrated the bracelet at a party in New York City with “Tinder Swindler” victims turned collaborators.
They said, “To be able to come together and show that we are strong and powerful women through collaboration has been amazing. We want to thank the real Leviev Diamond family, and especially Chagit for bringing us all together and putting an end to this nightmare.
Priced at $169, the bracelet is available on line.