Helzberg Diamonds take ‘I am Loved’ to the streets

KANSAS CITY, Mo. — Since the 1960s, Helzberg Diamonds used the motto “I am loved”. Now, the North Kansas City, Missouri-based jewelry store brings the motto to life in murals and other art projects.

The first “I am Loved” mural was installed on an exterior wall of the company’s headquarters in August.

“This [mural] was actually how to update that idea and how to make it really new,” said Ellen Junger, the company’s chief marketing officer. “It’s such a timeless feeling, but we really wanted to bring it into today’s times and also connect with the community where we live and work.”

Junger says Helzberg is all about spreading the love.

By the end of 2023, Helzberg is accepting nominations on where he should install another “I am loved” mural or other artwork. Junger says nominations for Chicago, Minneapolis, Philadelphia and veteran communities are pouring in.

“It could be an ongoing activation,” Junger said. “We are excited to bring it (the tagline) to life in new ways. It won’t always be a mural, we don’t think. It’s really going to depend on the space we want to spruce up and bring some love to.

To nominate a location for a mural, message Helzberg Diamonds at Facebook Where instagram.

Sarah C. Figueiredo