Elton John Eyewear: where to buy the Singer eyewear collection online

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For Elton John, quarantine wasn’t just about collaborating with other artists on new music — it was also a chance to work on one of his longtime passion projects. The result is Elton John Glassesa new line of accessible eyewear launched this week at Sam’s Club and at walmart.

Each pair in the eyewear line is inspired by the singer’s signature style, as well as different eras of his musical career. Elton worked closely with the design team on product development and branding. Each image is given a cheeky name, like “Rocketman,” a nod to his success (and most recent film), “A-List” reflecting the height of his career, and “Prodigy,” representing up to where the superstar singer comes from shy born piano prodigy Reginald Dwight. Each frame has a temple tip silhouette with classic “E” Star branding.

Ben Gibson

To buy:
Elton John Foundations Glasses
at
$95+

“I boldly express myself through my music and my personal style which shines through in my eyewear collection,” John said. rolling stone. “My fans have always given me the power to do this. I want others to feel safe to express their own spirit. When we accept people for who they are and who they are, the world will be a much better place.

One of the goals of the collection was to ensure there was a mount for every fan, starting with the Foundations collection which features 60 mounts in total – 36 unique Sam’s Club mounts available online now and 24 mounts that will fall on Walmart. website later this week. The frames will retail for between $95 and $100 and are available in prescription, non-prescription, sunscreen and reader varieties.

One of John’s main reasons for partnering with Walmart? The opportunity to give back. “Funds from the sale of Elton John Eyewear will help us reach the most vulnerable communities to fight the growing AIDS epidemic in the American South,” he said. “I am incredibly inspired by the commitment Walmart has made to bring much-needed awareness and education to these communities.”

Walmart Inc. will donate at least $1 million annually from the Elton Jeans Eyewear collection to support the Elton Jeans AIDS Foundation to increase HIV education and awareness. “We’re tackling an issue that impacts families and communities, so we’re leaving no one behind,” the singer says. “Part of it is celebrating people for who they are. I have always believed that there is more love than hate in the world, but we must come together to break down the barriers that keep us from ending AIDS.

In addition to Walmart’s offerings, Sam’s Club will introduce two additional collections to its members that celebrate Elton John’s confidence and self-expression. The Capsule collection is designed in two phases, ‘The Formative Years’, depicting Elton’s time as a childhood music student with more conventional looks, and ‘The Working Musician’, with ‘next generation’ styles. as Elton John discovers his love of rock. and roll.

Elton John Eyewear A-List Sunglasses

sam’s club


To buy:
Elton John Foundations Collection
at
$99+

Just in time for gift giving season, Sam’s Club will launch a limited edition collection of “collector” frames that feature Elton John’s most iconic looks. Each will be signed, numbered and only available on the Sam’s Club website, with prices starting at $350.

In addition to the glasses, Elton John has been busy lately promoting his latest album, The confinement sessions, which was written entirely during quarantine. It features artists from Charlie Puth at Lil Nas Xand the Walmart-exclusive version also includes a bonus remix of John and Dua Lipa’s hit, Cold Heart (PS1 Remix). The CD is available in stores and on walmart.comor you can stream the full album online.

Sarah C. Figueiredo