Diamonds Direct opens a new showroom in Troy

TROY, MICH (WXYZ) – Diamonds Direct, a global leader in diamond sourcing, customer experience, selection, education and value opened its 26th showroom on May 2 at 1985 West Big Beaver Rd. in Troy, MI.

Diamond and Bridal Powerhouse opens its showroom in Troy to further expand its footprint in the Midwest region. This location adds to their already successful presence in Indiana, Ohio, Kansas and Missouri.

Diamonds Direct has a unique advantage over traditional jewelry stores. With a buying office inside the World Diamond Exchange in Tel Aviv, Diamonds Direct cuts out all middlemen and maintains its involvement in the entire lifecycle of a diamond. In 1995, they saw the need for a concept at the intersection of luxury and value, prompting them to open their own direct-to-public showroom in Charlotte, NC. From there, they continued to add to the unique concept by offering industry-leading after-sales services like free jewelry maintenance and a 110% upgrade policy. Their unmatched pricing, warranties, and education bring an entirely new concept to the greater Detroit area.

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Sarah C. Figueiredo