As Diamonds Continue to Rise in Value, Now is the Time to Buy

(PRESS RELEASE) Although no one knows what the future holds, the fact fortunately remains that couples still get engaged and they still see diamonds as a sign of their love. GN Diamond gives retailers the confidence to restock their fast sellers, purchase various diamond shapes that may be on trend, and increase their inventory of classic finished diamond jewelry with the GN Sale Guarantee. This allows jewelers to buy now without additional hassle.

Fortunately, over the past two years and especially in 2021, retailers have seen increased demand for diamond jewelry and retail sales have been excellent for many. This consumer demand, along with Covid causing the closure of many mines and staff shortages, has resulted in a limited supply of diamonds.

Give an irresistible presentation with GN Diamond

To close more sales faster than ever and increase inventory turnover, GN has created an easy-to-use tool that engages consumers so they can easily see why no two diamonds are the same. This creates a point of distinction between you and your competitors. The platform’s interactive digital features capturing a comprehensive view of the diamond, certification, light performance, and more. are all accessible via a QR code that can be shared with potential customers. It further allows you to capture their cell phone which might otherwise not have been shared.

  • Diamond Hunt. An online loose diamond database and search portal where your buyers can view $70 million in online inventory not found on any e-commerce website. Apply your own branding and annotations.
  • Lightweight performance. Highlight a diamond’s sparkle and brilliance with an objective, third-party grading system.
  • V360 views. Display a high quality, fully transparent 360 degree interactive image of the loose diamond and its natural birthmarks.
  • Gem print. Sophisticated, non-invasive positive identification technology that records the unique optical fingerprint of each diamond. Recognized by most insurance companies and offered at no additional cost to the jeweler.

Collectively, these features help buyers compare your diamonds with those sold by online retailers so they can clearly see the difference in value. There’s no more fear of overpaying when they see exactly what they’re paying for. In fact, armed with new knowledge and wowed by your presentation, buyers will often spend more than expected.

Improve the in-store experience and sell more


GN Diamond helps you overcome customers’ fear of overpaying and compete with online retailers. He developed the platform with insights gained over years of supporting over 2,500 independent and family-owned jewelers across the country.

Boost your business with innovative online tools, sales training, marketing support and a white label inventory of over $70 million in loose diamonds certified by GIA, AGS and EGL USA, all with the ID Gemprint. To learn more, visit or speak to a GN representative on [email protected] or 800-724-8810.

Sarah C. Figueiredo