Ada Diamonds Raises Series A Led by Valor Siren Ventures

Jason Payne and Lindsay Reinsmith, founders of Ada Diamonds

SAN FRANCISCO, CA, USA, November 14, 2022 /EINPresswire.com/ — Ada Diamonds, leading luxury supplier of laboratory diamondstoday announced the closing of a Series A funding round, led by Valor Equity Partners’ seed investment fund, Valor Siren Ventures (VSV).

Ada Diamonds specializes in truly bespoke engagement rings and wedding jewelry, all handcrafted in the USA from ethically sourced gold and platinum.

“As the leading luxury retailer in laboratory diamonds, Ada Diamonds has proven that bespoke fine jewelry doesn’t have to be expensive,” said Jason Payne, Founder and CEO of Ada Diamonds. “Our clientele are proud to regard Ada’s diamonds as a sustainable and ethical alternative to mined diamonds. We are thrilled to partner with Valor to expand our ability to provide exceptional quality lab-grown diamond jewelry.

Ada’s hands-on focus on the highest quality man-made diamonds has led them to be a resource for the entire industry, working regularly with gemological grading labs to provide consumer education and protection. Just like mined diamonds, lab-grown diamonds can vary widely in quality depending on color, clarity, material, and cut.

“While we have seen an increase in the quantity of producers and lab-grown diamonds in recent years, we continue to face a supply shortage of quality material,” said Lindsay Reinsmith, Founder and Director of Sales. “I have personally inspected over 15,000 lab-certified diamonds, cataloged and documented my assessments over the years. This gives our company unique insight into the changes the industry is and will continue to face in the years to come. come.

Ada Diamonds will use the Series A proceeds to expand its proprietary technology platform to scalably deliver bespoke jewelry, launch innovative new products and open additional showrooms in key cities.

Valor Equity Partners focuses on the operational scale of category-defining companies, partnering with iconic companies such as Tesla, SpaceX, SolarCity, Reddit, GoPuff, Misfits Market and Addepar, among others. Valor Siren Ventures partners with retail, retail technology, food, food technology and sustainability companies.

“We believe that lab-grown diamonds will play a huge role in the future of fine jewelry as diamond mining becomes less sustainable every year,” said Jon Shulkin, Co-Chairman of Valor Equity Partners and Fund Manager for Valor. Siren Ventures. “We are impressed by the courage and commitment of the Ada Diamonds team who are setting a new standard for quality and customer experience through their technologically advanced private showroom model. We are grateful to have the opportunity to partner with Jason and Lindsay.”

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About Ada Diamonds

Founded in 2015, Ada Diamonds was the first luxury supplier of lab-grown diamonds.

Ada Diamonds is a love story. Founded by wife-husband team, Lindsay Reinsmith and Jason Payne, Ada Diamonds was born out of their personal journey to represent their marriage bond in an ethical and sustainable way. Ada’s diamonds represent the pinnacle of human achievement: a symbol of pure love created from pure chemistry – “poetic science” – a term coined by the brand’s namesake, Lady Ada Lovelace, who was a bold and brilliant 19th century mathematician known as “The Enchantress”. numbers.”

Ada Diamonds exclusively offers lab-grown diamonds and currently has showrooms in San Francisco, New York and Austin, Texas. For more information about Ada Diamonds, visit adadiamonds.com

About VSV

The mission of Valor Siren Ventures (VSV) is to be the leading innovation driver and investor in early-stage food, food technology, retail, retail technology and sustainable investing. . Rooted in Valor’s history in food technology and retail, Valor believes there is an opportunity to develop a new venture capital investment model with VSV. Our team aspires to create value by generating differentiated investment opportunities, applying our intellectual capital and accelerating the growth of portfolio companies through operational assistance at scale. For more information on Valor Siren Ventures, please visit valorep.com/valor-siren-ventures-vsv

Kelly Villareal
Ada Diamonds
+1 650-416-7576
write to us here

Sarah C. Figueiredo